With LeadIQ holding anchor as the BDR team’s primary prospecting tool, users found that their workday improved considerably. “LeadIQ has improved the speed of our prospecting by letting them get contact info into Outreach quicker,” said Sullivan Parker, Senior BDR Manager. Sigma Computing’s BDRs could now prospect in LinkedIn Sales Navigator, ensuring that they target the right prospects and job titles. With LeadIQ working side-by-side, reps began capturing and syncing to Salesforce and Outreach with just one click. Users continued to use ZoomInfo as a secondary tool for data enrichment, but LeadIQ cut multiple steps out of the prospecting workflow. As a result, BDRs gained valuable time back in their day to focus on expanding their prospect targets within accounts and personalizing outreach to those prospects. Users became especially fond of the tool’s campaign feature, which gives reps added flexibility to adjust best guess emails. Using LeadIQ verified emails, reps began using that template and their own intuition to edit best guess emails from the same company, allowing them to expand their reachable prospects. These changes made LeadIQ a clear favorite with the BDR team, so much so that when renewal time came around and leadership was considering streamlining the tech stack down to ZoomInfo alone, the whole BDR team protested. A majority of the team said it would severely impact their workflow to lose the tool, and campaigned to keep it onboard. Leadership cooperated, making LeadIQ a staple in Sigma Computing’s prospecting efforts.