2022 was a tough year for B2B sales. Today our sales teams are trying to build pipeline in a world that suffers from record-high inflation, supply chain problems, pandemic concerns, massive layoffs, and a war in Europe. How can sales organizations achieve their goals with so many challenges piling on? By keeping up with their buyers and technology. Special guest, Forrester Principal Analyst Anne Slough, and LeadIQ COO, Ben Kwon, sit down to discuss the most critical B2B sales trends as we begin 2023.
Guest Speaker, Anne Slough
Principal Analyst at Forrester
COO at LeadIQ
Director of Digital Marketing & Demand Gen at LeadIQ
The top drivers for sales transformation in 2023
How buying behavior has shifted to digital-first experiences
How to eliminate friction in all phases of the buying process and customer lifecycle