Sustainability Initiatives Equativ's recent launch of GreenPMPs demonstrates a strong commitment to reducing advertising-related carbon emissions, presenting opportunities to partner with environmentally conscious brands seeking sustainable ad solutions.

Global Expansion With significant operations across APAC/MENA regions and a dedicated Tokyo office led by a new managing director, Equativ is expanding its footprint, offering potential for localized adtech solutions tailored to diverse markets.

Anti-Competitive Advocacy Equativ's successful legal action against Google for anti-competitive practices highlights its proactive stance in fair trading, appealing to advertisers seeking transparent and compliant media platforms.

Technological Capabilities Utilizing a robust tech stack including Kubernetes, Couchbase, and Salesforce Marketing Cloud, Equativ offers cutting-edge ad tech services, making it an ideal partner for brands looking to leverage advanced digital advertising technologies.

Market Positioning As a leading independent media platform with a focus on quality and user-centric experiences, Equativ presents an attractive proposition for advertisers prioritizing engagement and outcome-driven advertising in a competitive landscape.