How to build a prospect list from a job posting or news trigger

Signal-based prospecting is the difference between reaching out at the right moment and reaching out because it's your turn to do outbound. A company posting a Director of Sales Enablement role is signaling budget, headcount growth, and an active evaluation of their sales stack. A Series B announcement means new executives with budget authority are making decisions right now. These signals are publicly available. Most reps don't act on them systematically because turning a signal into a sequenced prospect list takes too many steps. LeadIQ MCP closes that gap.

The problem

Reps spot signals all the time: a job posting in their feed, a funding alert, a product launch announcement. The instinct to reach out is right, but by the time they've found the right contacts at the company, verified the data, and added them to a sequence, the window has narrowed. Teams that respond to signals 10 days after the fact get cold responses. Research shows signal-based outreach generates 18% response rates compared to 3.4% for standard cold outreach. The timing is the advantage, and most teams lose it in the manual steps between spotting a signal and sending the first email.

What you need

LeadIQ MCP connected to Claude Desktop or Claude.ai. Set it up here — takes about 5 minutes.

The play

[Company name] just posted a job for [job title] and recently [news trigger, e.g. announced a Series B / launched a new product / appointed a new CRO]. Using LeadIQ, find the top 5 contacts at [company name] who would be relevant to reach out to given this context — focus on [relevant functions, e.g. Sales leadership, RevOps, C-suite]. For each contact include:

• Verified work email
• Direct phone number
• LinkedIn URL
• Current title

Then write a one-sentence personalized outreach angle for each contact based on the signal.

Fill in the company, the specific trigger, and the functions you want to target. The outreach angles Claude generates are tied to the signal, so the first touch references something real rather than a generic ICP pitch.

What you get back

Five verified contacts at the target company, each with a one-sentence personalized outreach angle built around the specific signal. You're not starting from scratch on the first email — the hook is already there. Push the contacts to your sequencer and use the suggested angles as the foundation for the first touch.

Run it as a workflow

1. Spot the signal — a job posting in your LinkedIn feed, a funding alert, a Google News notification
2. Run the prompt within 24 hours while the signal is still timely
3. Push contacts to your sequencer with the personalized angle in the first step, then let the sequence run

Pair it with

• LeadIQ sales trigger tracking to get proactive alerts on job changes, funding events, and hiring activity so you're not relying on manually spotting signals
• The buying committee prompt to expand from 5 contacts to a full stakeholder map once you've identified which function is the right entry point
• A fast-moving sequence in Outreach or Salesloft — signal-based outreach works best with a short first-response window, not a 30-day drip

When to run this play

• Within 24 hours of spotting a relevant job posting at a target account
• When a funding announcement hits for a company in your territory and you want to move before it gets cold
• When an executive hire is announced at an account you've been watching and you want to get to the new decision-maker early

FAQ

What counts as a strong enough signal to run this prompt?

‍Any event that changes how a company is spending or who's making decisions: funding rounds, executive hires, headcount growth in a relevant function, product launches, or acquisitions. A job posting for a role that reports to your buyer is one of the clearest signals available.

Can I run this on multiple companies at once?

‍The prompt is designed for one company at a time to keep the personalization specific. For batch prospecting across many accounts, the ICP accounts prompt handles that better.

What if the company is already in my CRM?

‍The prompt still works — it finds the right contacts for the specific signal context, which may be different from contacts already in the record. Add them as new contacts on the existing account.

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LeadIQ MCP works inside Claude Desktop, Claude.ai, and Claude Cowork. To explore more prompts like this one, visit the full prompt library. Or book a demo to see it running with your real accounts.