Insights

Targeted Retail Media Roundel leverages its deep understanding of Target's customer base to deliver highly relevant and engaging advertising experiences. This tailored approach presents opportunities for brands seeking precise audience targeting and better ROI through retail media channels.

Innovative AI Capabilities The recent launch of an AI-powered feature that utilizes first-party data for real-time campaign optimization indicates Roundel's focus on cutting-edge technology. This opens doors for brands looking to enhance ad performance through advanced data-driven strategies.

Expanding Programmatic Solutions With the introduction of a second-price auction for Target Product Ads, Roundel is enhancing its programmatic offerings, making it attractive for advertisers interested in more flexible and competitive bidding models across retail inventory.

Strategic Partnerships Ongoing collaborations with prominent partners like Harvest Group and Mondelez demonstrate Roundel's ability to scale its advertising solutions and develop customized campaigns, creating growth opportunities for brands seeking integrated, retail-focused marketing initiatives.

Market Growth Potential As a company generating between 100 and 250 million dollars in revenue with a focused retail media approach, Roundel is positioned for expansion within the retail and CPG sectors, offering a viable channel for brands aiming to capitalize on retail media trends.

Roundel Tech Stack

Roundel uses 8 technology products and services including Webtrends, Neustar, SCADA, and more. Explore Roundel's tech stack below.

  • Webtrends
    Analytics
  • Neustar
    Cloud Infrastructure Computing
  • SCADA
    Control Systems
  • Collibra
    Data Management Platforms
  • Aon
    Governance, Risk And Compliance
  • Splunk
    Miscellaneous
  • Go
    Programming Languages
  • Airtable
    Project Management

Media & News

Roundel's Email Address Formats

Roundel uses at least 1 format(s):
Roundel Email FormatsExamplePercentage
Last@roundel.comDoe@roundel.com
62%
FirstLast@roundel.comJohnDoe@roundel.com
18%
FLast@roundel.comJDoe@roundel.com
12%
First.Last@roundel.comJohn.Doe@roundel.com
8%

Frequently Asked Questions

Where is Roundel's headquarters located?

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Roundel's main headquarters is located at 1000 Nicollet Malecón Minneapolis, Minnesota 55403 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Roundel's official website and social media links?

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Roundel's official website is roundel.com and has social profiles on LinkedIn.

What is Roundel's SIC code NAICS code?

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Roundel's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Roundel have currently?

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As of March 2026, Roundel has approximately 313 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Product Management: G. C.President - Roundel - Media Designed By Target: S. T.Head Of Marketing: F. C.. Explore Roundel's employee directory with LeadIQ.

What industry does Roundel belong to?

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Roundel operates in the Advertising Services industry.

What technology does Roundel use?

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Roundel's tech stack includes WebtrendsNeustarSCADACollibraAonSplunkGoAirtable.

What is Roundel's email format?

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Roundel's email format typically follows the pattern of Last@roundel.com. Find more Roundel email formats with LeadIQ.

Roundel

Advertising ServicesMinnesota, United States201-500 Employees

Designed for better relationships. Designed for bigger results.

At Roundel, we believe that relationships are key to getting more from retail media. That's why in everything we do, we're true to our Target guests and the brands we work with.

Through collaboration and an unparalleled understanding of the Target guest, we design considered, intuitive, and human media experiences that engage audiences on their terms. Which means every placement is more relevant and every connection more meaningful. So your brand can grow sales, right alongside lasting loyalty.

For more on our solutions—including CTV, display, influencer, video, programmatic, search, and social—please reach out to us at roundel@target.com

Section iconCompany Overview

Headquarters
1000 Nicollet Malecón Minneapolis, Minnesota 55403 United States
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Roundel's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Roundel's revenue is estimated to be in the range of $250M$500M

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