Roundel
Advertising ServicesMinnesota, United States201-500 Employees
Roundel is an advertising services company that operates as a retail media network, aiming to strengthen relationships between brands and Target guests while driving sales and loyalty. Its offerings span a range of media formats and solutions, including CTV, display, influencer, video, programmatic, search, and social, designed to deliver more relevant placements and meaningful connections based on first-party data and real-time shopping behavior. The company positions itself as a partner that leverages collaboration and an in-depth understanding of Target shoppers to create media experiences that align with consumer needs and brand objectives. Based in Minneapolis, Minnesota, Roundel is part of Target’s retail media ecosystem and has pursued partnerships and product enhancements to expand its capabilities, such as recent updates to its technology and programmatic offerings. As a business-to-business service, it serves advertisers and brands seeking to optimize offsite campaigns through Target’s retail data and audience insights. Roundel’s collaborations with partners and initiatives dating back several years illustrate its role within the broader advertising services industry as a specialized retail media solution provider.
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